As part of some fabrication research in vintage issues of Popular Mechanics (thanks Google Books) I came across this great 1950 ad for name-brand hammers.
What brand you ask? Nope, no specific brand, just an ad touting the benefits of name-brand tools.
Click image to go to the original ad, I’ve written out the text below.
“That Hammer? You’re kidding!”
“It’s a fact, Bill. I’ve been using this same hammer for 29 years. It helped to build the house you were born in.”
“Well I don’t know how you do it. I hardly ever use a hammer, and yet I’ve broken two of them in the last year or so.”
“That so? What kind of hammers were they? What brand, I mean.”
“Gosh, I don’t know. Guess they didn’t have any brand names. But they were good bargains.”
“That’s where the trouble is, Bill. Look… see the name on this hammer? Whenever you see that brand name, you know it’s a good hammer. Stick to the well-known, advertised brands when you buy tools, and in the long run you’ll safe a lot of money.”
“That makes sense, Fred. I’ll remember it.”
“And do your buying at the hardware store, where they don’t try to sell you anything but quality tools. That way you’ll always get your money’s worth.”
…
Also, I’m going to start doing more of my fabrication work with a jaunty pipe.
